The goal is to design three stories for the NS (the Dutch Railway company). They wanted a website in their own style that contains multiple stories for travellers to read on the go. The three stories are based on the book “Stijloefeningen”(style exercises) by Raymond Queneau. These stories all had the same plot but were written from different points of view, media outlets, personas and feelings.

I designed a full visual research with a combination of self made pictures and online research. I did a lot of exploring, sketching and iterating to get some good ideas for the stories. Finally I designed the way the stories should be presented online and what kind of interaction would fit each story.

You can see the full documentation here.