{"id":935,"date":"2026-10-27T20:57:21","date_gmt":"2026-10-27T20:57:21","guid":{"rendered":"https:\/\/olafbon.nl\/?page_id=935"},"modified":"2026-10-27T20:57:21","modified_gmt":"2026-10-27T20:57:21","slug":"inspiring-cycling","status":"publish","type":"page","link":"https:\/\/olafbon.nl\/index.php\/inspiring-cycling\/","title":{"rendered":"Inspiring Cycling"},"content":{"rendered":"\t\t
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\n\t\tolaf bon\n\t<\/a><\/p>\n\t\t\t\t\t

\n\t\t← All work\n\t<\/a><\/p>\n\t\t\n<\/header>\n

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Concepting & user research · School project with KEA Copenhagen · 2018<\/p>\n\t\t\t\t\t

An AR guide that helps tourists cycle through a new city with confidence<\/h1>\n\t\t\n<\/div>\n
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\n \t\t\t\"AR\t\t\n<\/div>\n
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My role<\/p>\n\t\t\t\t\t

Team project with six students, together with students from KEA in Copenhagen. We did the research in both cities, and designed and tested the concept together.<\/p>\n\t\t\n<\/div>\n

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Design challenge<\/p>\n\t\t\t\t\t

How can we use an interactive digital product to make it easier for cycling city trippers to adapt to the cycling ways of both Amsterdam and Copenhagen?<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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The project<\/p>\n\t\t

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2<\/p>\n\t\t\t\t\t

cities researched, Amsterdam and Copenhagen<\/p>\n\t\t\n<\/div>\n

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6<\/p>\n\t\t\t\t\t

insights from our research<\/p>\n\t\t\n<\/div>\n

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3<\/p>\n\t\t\t\t\t

concepts, one chosen and tested<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t

From our final report<\/p>\n\t\t\n<\/div>\n

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Interview<\/p>\n\t\t\t\t\t

“Honestly, I’m really scared to leave Vondelpark.”<\/p>\n\t\t\t\t\t

Tourist on a rented bike<\/p>\n\t\t\n<\/div>\n

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Methods<\/p>\n\t\t

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Interviews<\/p>\n\t\t\t\t\t

Observations<\/p>\n\t\t\t\t\t

Empathy mapping<\/p>\n\t\t\t\t\t

Ability mapping<\/p>\n\t\t\t\t\t

Bike tours<\/p>\n\t\t\t\t\t

Video prototype<\/p>\n\t\t\t\t\t

User testing<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Who we designed for<\/p>\n\t\t\t\t\t\"Persona\t\t\t\t\t

Tourists who rent a bike to explore the city, but don’t know the traffic rules and feel scared in the busy traffic.<\/p>\n\t\t\n<\/div>\n

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The concept: a route in your vision<\/p>\n\t\t

\n \t\t\t\"AR\t\t\t\t\t\"AR\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t

The full story<\/p>\n\t\t

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01<\/p>\n\t\t\t\t\t

The challenge<\/p>\n\t\t\n<\/div>\n\n<\/span>\n

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↓<\/p>\n\t\t\n<\/div>\n\n<\/summary>\n

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At the Amsterdam University of Applied Sciences, we investigated tourists on bikes in Amsterdam: how they use their bikes in a city full of traffic. How do they get from their starting point to their final destination without any problems? Are they familiar with the traffic rules and the local people?<\/p>\n\t\t\t\t\t

We did our research in both Amsterdam and Copenhagen, and focused on different stakeholders: locals, tourists, bike rentals and deliverers.<\/p>\n\t\t\n<\/div>\n\n<\/details>\n

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02<\/p>\n\t\t\t\t\t

Research: how we got there<\/p>\n\t\t\n<\/div>\n\n<\/span>\n

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↓<\/p>\n\t\t\n<\/div>\n\n<\/summary>\n

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Interviews, empathy mapping, ability mapping, quick & dirty observations and two bike tours, in both Copenhagen and Amsterdam. Based on this research we set up our insights.<\/p>\n\t\t

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01<\/p>\n\t\t\t\t\t

Observations<\/p>\n\t\t\t\t\t

Quick & dirty, at busy crossings and in Vondelpark<\/p>\n\t\t\n<\/div>\n

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02<\/p>\n\t\t\t\t\t

Interviews<\/p>\n\t\t\t\t\t

Tourists, locals, a bike rental service and a deliverer<\/p>\n\t\t\n<\/div>\n

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03<\/p>\n\t\t\t\t\t

Empathy maps<\/p>\n\t\t\t\t\t

Tourists, locals and bike rental shops<\/p>\n\t\t\n<\/div>\n

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04<\/p>\n\t\t\t\t\t

Bike tours<\/p>\n\t\t\t\t\t

One in Amsterdam, one in Copenhagen<\/p>\n\t\t\n<\/div>\n

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05<\/p>\n\t\t\t\t\t

Video prototype<\/p>\n\t\t\t\t\t

The AR route on real cycling footage<\/p>\n\t\t\n<\/div>\n

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06<\/p>\n\t\t\t\t\t

User testing<\/p>\n\t\t\t\t\t

With tourist cyclists in Vondelpark<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

\n \t\t\t\"Empathy\t\t\t\t\t\"Empathy\t\t\t\t\t\"Empathy\t\t\n<\/div>\n\n<\/div>\n\n<\/details>\n
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03<\/p>\n\t\t\t\t\t

Key insights<\/p>\n\t\t\n<\/div>\n\n<\/span>\n

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↓<\/p>\n\t\t\n<\/div>\n\n<\/summary>\n

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Tourists lack confidence<\/p>\n\t\t\t\t\t

They think it’s scary to ride a bike in Amsterdam. They stop in the middle of the road, don’t know where to go and are confused about Dutch traffic rules.<\/p>\n\t\t\n<\/div>\n

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Locals seem aggressive<\/p>\n\t\t\t\t\t

Locals curse at tourists and give a general aggressive impression. Every large group gets framed as tourists.<\/p>\n\t\t\n<\/div>\n

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Bikes are too easy to rent<\/p>\n\t\t\t\t\t

Tourists don’t get any information before renting a bike. Tourists, locals and a bike rental service all said so.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/details>\n\n<\/div>\n

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04<\/p>\n\t\t\t\t\t

Design decisions: what we found, and what we did with it<\/p>\n\t\t\n<\/div>\n\n<\/span>\n

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↓<\/p>\n\t\t\n<\/div>\n\n<\/summary>\n

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Insight<\/p>\n\t\t\t\t\t

Tourists lack confidence and don’t know where to go. We found this in both Amsterdam and Copenhagen, so we chose it as our main insight.<\/p>\n\t\t\t\t\t

Research in both cities<\/p>\n\t\t\n<\/div>\n

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Decision<\/p>\n\t\t\t\t\t

Choose the AR guide out of three concepts<\/p>\n\t\t\t\t\t

We made three concepts: a smart bike that gives feedback on your cycling, a VR intro guide and an AR guide. We chose the AR guide: tourists see a line that shows the way they have to bike to get to their destination.<\/p>\n\t\t\t\t\t\"Concept\t\t\n<\/div>\n\n<\/div>\n

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Insight<\/p>\n\t\t\t\t\t

Traffic in Amsterdam is confusing for tourists: everyone cycles and walks through each other, tram rails are an adventure, and they don’t know who has the right of way.<\/p>\n\t\t\t\t\t

Interviews with tourists and locals<\/p>\n\t\t\n<\/div>\n

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Decision<\/p>\n\t\t\t\t\t

Warn about what you might overlook<\/p>\n\t\t\t\t\t

The guide helps with difficult road crossings and traffic-light situations you might be unfamiliar with. It warns you about a road that could be overlooked, so you won’t be surprised by someone else in traffic.<\/p>\n\t\t\t\t\t\"AR\t\t\n<\/div>\n\n<\/div>\n

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Insight<\/p>\n\t\t\t\t\t

In the first prototype, testers didn’t notice the signs at first because they were too far away in the corner. You tend to look too far away, and there’s a chance you lose control.<\/p>\n\t\t\t\t\t

User test in Vondelpark<\/p>\n\t\t\n<\/div>\n

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Decision<\/p>\n\t\t\t\t\t

Put the indicators in one set place<\/p>\n\t\t\t\t\t

We made a clear indicator in a set location, so people don’t get distracted by warnings. In the new video, an orange line also shows another possible route with more traffic. Shown here: the first version, with the signs in the corner.<\/p>\n\t\t\t\t\t\"AR\t\t\n<\/div>\n\n<\/div>\n

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Testing where our users actually are<\/p>\n\t\t\t\t\t

We went to Vondelpark to find tourist cyclists, because our research showed that tourists who are insecure about traffic often end up there. The reactions were mainly positive: testers thought the idea was great and said they would actually use it. One tester rated it “12 out of 10”.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/details>\n\n<\/div>\n

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05<\/p>\n\t\t\t\t\t

Result<\/p>\n\t\t\n<\/div>\n\n<\/span>\n

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↓<\/p>\n\t\t\n<\/div>\n\n<\/summary>\n

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The AR City-guide: a smart-glasses application that helps cycling city trippers adapt to the rules of a new city, with clear instructions and real-time traffic information. You connect your phone to the glasses through Bluetooth, set your route and you’re on your way. The green line shows the best route available.<\/p>\n\t\t

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\n \t\t\t\"Storyboard:\t\t\n<\/div>\n
\n \t\t\t\"Customer\t\t\n<\/div>\n
\n \t\t\t\"AR\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/details>\n
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06<\/p>\n\t\t\t\t\t

What would have been next<\/p>\n\t\t\n<\/div>\n\n<\/span>\n

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↓<\/p>\n\t\t\n<\/div>\n\n<\/summary>\n

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“First we would have shot a better 360 video with situations that are really interesting for our concept. Then we would have made an actual prototype, to make sure we could design clear instructions and see what technical difficulties we would run into, and started usability testing towards a final product.”<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/details>\n\n<\/div>\n\n<\/div>\n\n<\/main>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

olaf bon ← All work Concepting & user research · School project with KEA Copenhagen · 2018 An AR guide that helps tourists cycle through a new city with confidence My role Team project with six students, together with students from KEA in Copenhagen. We did the research in both cities, and designed and tested […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-935","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/pages\/935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/comments?post=935"}],"version-history":[{"count":5,"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/pages\/935\/revisions"}],"predecessor-version":[{"id":964,"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/pages\/935\/revisions\/964"}],"wp:attachment":[{"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/media?parent=935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}