{"id":97,"date":"2023-07-10T11:47:57","date_gmt":"2023-07-10T11:47:57","guid":{"rendered":"https:\/\/olafbon.nl\/?page_id=97"},"modified":"2023-08-03T14:31:18","modified_gmt":"2023-08-03T14:31:18","slug":"digital-persuasion-on-twitch","status":"publish","type":"page","link":"https:\/\/olafbon.nl\/index.php\/digital-persuasion-on-twitch\/","title":{"rendered":"Digital persuasion on twitch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"97\" class=\"elementor elementor-97\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0f8bac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0f8bac\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-60c9f0de\" data-id=\"60c9f0de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7819fd7b elementor-widget elementor-widget-heading\" data-id=\"7819fd7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital persuasion on Twitch\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c05b73 elementor-widget elementor-widget-heading\" data-id=\"44c05b73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Contains: Data analysis | Data visualisation | Data structuring |\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d94b923 elementor-widget elementor-widget-heading\" data-id=\"2d94b923\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Skills: Desk research | Data analysis | Argumentation | Digital persuasion patterns |\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c1b90a8 elementor-widget elementor-widget-text-editor\" data-id=\"7c1b90a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The goal was to find out how twitch uses online persuasion to keep people watching. I surprisingly really liked this course because my interested\u00a0shifted to the more psychological and UX part of things.<\/p><p>Twitch is owned by Amazon and funnily enough 2 weeks after I handed in my research, Amazon did everything I recommended not to do. If you would compare the screenshots in my case to the website as it is now, you can clearly see how Twitch shifted away from users friendly content to hooking people to watch as much Twitch as possible.<\/p><p>I think it\u2019s awesome how much influence this has had on me over time. I\u2019m reading a lot on psychology and ethics and try to find a way to show that in my designs.<\/p><p>The documentation you can find\u00a0<a href=\"https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/06\/Olaf-Bon-Smaragd-usecase-twitch.pdf\">here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-75145e5e\" data-id=\"75145e5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b30156b elementor-widget elementor-widget-image\" data-id=\"1b30156b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"3000\" height=\"2250\" src=\"https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/07\/twitchmi-1.png\" class=\"attachment-full size-full wp-image-423\" alt=\"\" srcset=\"https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/07\/twitchmi-1.png 3000w, https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/07\/twitchmi-1-300x225.png 300w, https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/07\/twitchmi-1-1024x768.png 1024w, https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/07\/twitchmi-1-768x576.png 768w, https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/07\/twitchmi-1-1536x1152.png 1536w, https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/07\/twitchmi-1-2048x1536.png 2048w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5158e80e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5158e80e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ccb8cd3\" data-id=\"7ccb8cd3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e8bbb42 elementor-widget elementor-widget-heading\" data-id=\"3e8bbb42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">Impressions <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-789aa85e gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"789aa85e\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-97 gallery-columns-5 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"789aa85e\" data-elementor-lightbox-title=\"Banner\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAzLCJ1cmwiOiJodHRwczpcL1wvb2xhZmJvbi5ubFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDdcLzQucG5nIiwic2xpZGVzaG93IjoiNzg5YWE4NWUifQ%3D%3D\" href='https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/07\/4.png'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/07\/4-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"789aa85e\" data-elementor-lightbox-title=\"How twitch uses authority\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTUsInVybCI6Imh0dHBzOlwvXC9vbGFmYm9uLm5sXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNlwvU2NyZWVuc2hvdC0yMDIxLTAxLTE5LWF0LTAxLjA4LjI5LnBuZyIsInNsaWRlc2hvdyI6Ijc4OWFhODVlIn0%3D\" href='https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/06\/Screenshot-2021-01-19-at-01.08.29.png'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/06\/Screenshot-2021-01-19-at-01.08.29-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-15\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15'>\n\t\t\t\tHow twitch uses authority\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"789aa85e\" data-elementor-lightbox-title=\"Social proof on the search page\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYsInVybCI6Imh0dHBzOlwvXC9vbGFmYm9uLm5sXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNlwvU2NyZWVuc2hvdC0yMDIxLTAxLTE5LWF0LTAxLjA4LjM4LnBuZyIsInNsaWRlc2hvdyI6Ijc4OWFhODVlIn0%3D\" href='https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/06\/Screenshot-2021-01-19-at-01.08.38.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/06\/Screenshot-2021-01-19-at-01.08.38-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-16\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-16'>\n\t\t\t\tSocial proof on the search page\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"789aa85e\" data-elementor-lightbox-title=\"Argumentation\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTcsInVybCI6Imh0dHBzOlwvXC9vbGFmYm9uLm5sXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNlwvU2NyZWVuc2hvdC0yMDIxLTAxLTE5LWF0LTAxLjA5LjU4LnBuZyIsInNsaWRlc2hvdyI6Ijc4OWFhODVlIn0%3D\" href='https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/06\/Screenshot-2021-01-19-at-01.09.58.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/olafbon.nl\/wp-content\/uploads\/2023\/06\/Screenshot-2021-01-19-at-01.09.58-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-17\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-17'>\n\t\t\t\tArgumentation\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element 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data-settings=\"{&quot;sticky&quot;:&quot;bottom&quot;,&quot;sticky_offset&quot;:50,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/olafbon.nl\/index.php\/hello-stranger\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Next project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital persuasion on Twitch Contains: Data analysis | Data visualisation | Data structuring | Skills: Desk research | Data analysis | Argumentation | Digital persuasion patterns | The goal was to find out how twitch uses online persuasion to keep people watching. I surprisingly really liked this course because my interested\u00a0shifted to the more psychological [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":423,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-97","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/pages\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":38,"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/pages\/97\/revisions"}],"predecessor-version":[{"id":711,"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/pages\/97\/revisions\/711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/media\/423"}],"wp:attachment":[{"href":"https:\/\/olafbon.nl\/index.php\/wp-json\/wp\/v2\/media?parent=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}